The Week's Features
Following leading brands can positively impact bottom line
The industry lacks written laws that say so
More than 60 tow trucks take part in 66-mile memorial
Company will have three units on display at Expo
Sliding rotator and a 35-ton wrecker will be in Expo booth
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American Towman Magazine Presents the Week in Towing December 04 - December 10, 2019

Hell Hath No Fury Like This 'Rider'

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By George L. Nitti

Hell hath no fury like a tow truck blazing down the road in flames of fire.

Norton's Tow Squad of Philadelphia, Pennsylvania, which has been in business for nearly 30 years, shows no fear on tough streets in their 2015 Ford F-550-1 and Century 807 wheel lift.

According to senior owner Charles Norton, the inspiration for their intimidating design was based on the movie "Ghost Rider," featuring Nicolas Cage as Johnny Blaze, a demon out for vengeance.

Riding on his motorcycle at night and around evil, Blaze finds his flesh consumed by hellfire, causing his head to become a flaming skull.

Such imagery abounds on Norton's fiery unit, with lightning and thunderbolts to boot.

"Our guy Freddy Sicoli from Killer Kreations designed it," Norton said. "We gave him a blank canvas to work on and this is what he came up with."

Airbrushed and custom-painted, the design reflects an aesthetic that Sicoli says was influenced by "graffiti art, great cars and urban Philadelphia."

The base of the truck is black with hot blues, yellow and orange layered on top. Peering skulls accent the design.
On the side of the truck, the company name in black blends with the truck's hues and evil tenor.

" 'Tow Squad' is the name that my father went with 29 years ago when he started the company," Norton said.

Chains are strung along the side and around the truck, a skullcap of bursting flames is on the hood and "Rider" is written across the bumper.

At last year's American Towman Exposition, the unit garnered a rave response.

"A lot of people were turning their heads and looking at it," Norton said.

As tower fatalities add up, perhaps the Gods have sent Ghost Rider to serve as a symbol of a profession looking for justice for those who have been needlessly lost.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
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WORLD'S BIGGEST TOW SHOW & WRECKER PAGEANT STARTS THIS WEEK IN JERSEY!

--Charles Duke
By Don Lomax
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After a long day, what’s your favorite way to wind down?
Throw back a couple of “shots”
Watch TV, music, do social media, read
I never get to “wind down”
Video games
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Editor: Charles Duke
Managing Editor: Brendan Dooley
Media Director: William Burwell
ATTV Editor & Anchor: Emily Oz
Advertising Sales (800-732-3869):
Dennie Ortiz x213, Ellen Rosengart x203,
William Burwell x208, Peggy Calabrese x202
Content Management: Henri Calitri
Site Progr., Graphics & Video: Ryan Oser
ATTV Technical Production: OMG National
Wrecks + Recovery Editor: Jim "Buck" Sorrenti
Operations Editor: Randall C. Resch
Tow Business Editor: Brian J. Riker
Tow Illustrated Editor: George L. Nitti
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December 04 - December 10, 2019
Family and co-workers are mourning the loss of Zach Johnson, 24, who was killed on the job early Monday. Image- nbcdfw.com.


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Don't Miss It!
The American Towman Academy will feature seven conferences totaling 29 seminars during the American Towman Exposition in Atlantic City, New Jersey, at the Atlantic City Convention Center. Conferences on: Towing & Recovery; Business Operations; Building Revenue; Insurance; Repossession; Safety; and Police Towing will be featured. See the complete lineup of seminars at atexposition.com.

atexposition.com
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December 04 - December 10, 2019
More than 60 Maryland tow trucks and service vehicles honor fallen towman David Alvarez in a 66-mile memorial drive on Nov. 23. Image - Jim & Vicki Beatley, Past and Present Towing, Laurel, Maryland.
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American Towman Exposition Gallery
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Rate how they handled this recovery
Great job on a challenging recovery.
Hit all the basics on this one. Thumbs up.
Creative approach on this recovery. Good job.
I would approach this recovery differently.
Vehicle(s) could be rigged more efficiently.
More trucks were needed.
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December 04 - December 10, 2019
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NORTHERN - Sturgeon Bay, WI
$85
(pop. 9,144)

SOUTHERN - Flowood, MS
$125
(pop. 7,823)

EASTERN - Burlington, NJ
$90
(pop. 9,920)

WESTERN - Orland, CA
$225
(pop. 7,291)

Light-Duty nonconsensual tow rates as provided by Police Towers of America.
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December 04 - December 10, 2019
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December 04 - December 10, 2019
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December 04 - December 10, 2019
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December 04 - December 10, 2019
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December 04 - December 10, 2019
Tim Russi, former Ally Financial president of auto finance, joins repossession management firm Resolvion.
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