The Week's Features
Following leading brands can positively impact bottom line
The industry lacks written laws that say so
More than 60 tow trucks take part in 66-mile memorial
Company will have three units on display at Expo
Sliding rotator and a 35-ton wrecker will be in Expo booth
Digital Edition
Click Here
Events
Las Vegas, NV.
May 8-11, 2019
Dallas, TX.
August 15-17, 2019
Atlantic City, NJ.
Dec. 4-7, 2019


American Towman Magazine Presents the Week in Towing December 11 - December 17, 2019

Molten Meltdown

0 0b84dBy George L. Nitti

Towing and rescue scenarios are often intense, as the profession is fraught with hazards that require alertness and sometimes acts of selfless heroism. One image that comes to mind of such intensity is the heat of molten fire.

Since 2003 when the Colson family took over Rocky Mountain Towing in Boise, Idaho, fire has been a theme developed in their graphics.

"Over the years we have gone with fire themes on our tow trucks that have names like 'Beast Within,' 'Playing with Fire,' and 'Fire on the Mountain,' " said Mike Colson, son of owner Carl Colson.

One of their new models, a 2017 RAM 6500/Chevron 408 Renegade, is named "Molten Meltdown."

"It just came to me and then I handed it off to our custom painter who is with Doug Designs and Signs of Mountain Home," said Colson.

Airbrushed, the flames of the molten fire are rendered blazing across the lower half on the sides of the unit. Through the fire is a long tow chain with intriguing hook resting at the backend.

The company name is written large across the side of the unit, with the letters "Rocky" standing out in all white, contrasting with the black and red of the molten flames.
Adding to the fire theme are green tribal flames on the unit's hood that flow over to the front sides.

"Green has been an ongoing theme since we bought the company," Colson said. "We've kept that going, but the flames have gotten greener and more brilliant."

The custom paint work, which has won awards at various tow shows that include the American Towman ShowPlace-Las Vegas in 2017, has gotten a "phenomenal response," said Colson.

"We calculated the paint jobs into our advertising budget. When we list our business in the phone book, we make sure to use our image. People might not remember the business name, but they do remember the paint jobs."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
Tow Illustrated
Wrecks + Recovery
News
Tow Business & Operations
Product
Click here to read more
RECOVERY ROUNDUP: +100 MPH Mangled Porsche Lodged in Building in Jersey: Accurate Towing Service to the Rescue

--Charles Duke
By Don Lomax
Click to enlarge


After a long day, what’s your favorite way to wind down?
Throw back a couple of “shots”
Watch TV, music, do social media, read
I never get to “wind down”
Video games
homediv
Editor: Charles Duke
Managing Editor: Brendan Dooley
Media Director: William Burwell
ATTV Editor & Anchor: Emily Oz
Advertising Sales (800-732-3869):
Dennie Ortiz x213, Ellen Rosengart x203,
William Burwell x208, Peggy Calabrese x202
Content Management: Henri Calitri
Site Progr., Graphics & Video: Ryan Oser
ATTV Technical Production: OMG National
Wrecks + Recovery Editor: Jim "Buck" Sorrenti
Operations Editor: Randall C. Resch
Tow Business Editor: Brian J. Riker
Tow Illustrated Editor: George L. Nitti
logotype
December 11 - December 17, 2019
Family and co-workers are mourning the loss of Zach Johnson, 24, who was killed on the job early Monday. Image- nbcdfw.com.


homediv
Don't Miss It!
The American Towman Academy will feature seven conferences totaling 29 seminars during the American Towman Exposition in Atlantic City, New Jersey, at the Atlantic City Convention Center. Conferences on: Towing & Recovery; Business Operations; Building Revenue; Insurance; Repossession; Safety; and Police Towing will be featured. See the complete lineup of seminars at atexposition.com.

atexposition.com
logotype
December 11 - December 17, 2019
More than 60 Maryland tow trucks and service vehicles honor fallen towman David Alvarez in a 66-mile memorial drive on Nov. 23. Image - Jim & Vicki Beatley, Past and Present Towing, Laurel, Maryland.
homediv
homediv
American Towman Exposition Gallery
homediv
homediv
Rate how they handled this recovery
Great job on a challenging recovery.
Hit all the basics on this one. Thumbs up.
Creative approach on this recovery. Good job.
I would approach this recovery differently.
Vehicle(s) could be rigged more efficiently.
More trucks were needed.
logotype
December 11 - December 17, 2019
homediv


NORTHERN - Sturgeon Bay, WI
$85
(pop. 9,144)

SOUTHERN - Flowood, MS
$125
(pop. 7,823)

EASTERN - Burlington, NJ
$90
(pop. 9,920)

WESTERN - Orland, CA
$225
(pop. 7,291)

Light-Duty nonconsensual tow rates as provided by Police Towers of America.
logotype
December 11 - December 17, 2019
homediv
homediv
homediv
logotype
December 11 - December 17, 2019
logotype
December 11 - December 17, 2019
homediv
homediv
homediv
logotype
December 11 - December 17, 2019
Show More
homediv
logotype
December 11 - December 17, 2019
Tim Russi, former Ally Financial president of auto finance, joins repossession management firm Resolvion.
Translate Page
Contact Us
© 2019  Tow Industry Week/American Towman Media, Inc.