The Week's Features
Following leading brands can positively impact bottom line
The industry lacks written laws that say so
More than 60 tow trucks take part in 66-mile memorial
Company will have three units on display at Expo
Sliding rotator and a 35-ton wrecker will be in Expo booth
Digital Edition
Click Here
Events
Las Vegas, NV.
May 8-11, 2019
Dallas, TX.
August 15-17, 2019
Atlantic City, NJ.
Dec. 4-7, 2019


American Towman Magazine Presents the Week in Towing December 11 - December 17, 2019

Charlie Brown to the Rescue

0 7b718By George L. Nitti

Charlie Brown, the endearing Charles Schultz character from the comic strip "Peanuts," is an iconic symbol recognized throughout the world.

At Charley's Crane Service in Landover, Maryland, the character is one of the mainstays in building their brand recognition.

"I've always loved Charlie Brown," owner Tom Showalter said. "He's everything everyone looks for in the world: kindness. As a company we treat our employees like one big family; we care. Charlie Brown helps us represent that."

At the American Towman Wrecker Pageant in Baltimore last month, Charley's 2017 Peterbilt/Century 50-ton rotator was on display, with the image of Charlie Brown on the side of the unit.

In a cartoon bubble next to the character are the words, "How many lanes do you want?"

Showalter said, "When there is a big recovery, we want to be proactive. We want to get traffic moving and casualties out of the way. We use that expression with the police."

Adding to their brand recognition is another key image: the Maryland flag wrapped around its sides. It consists of a nuanced pattern of black and gold checkers with red and white heraldry.

"It's a partial wrap," Showalter said. "We wanted it to appear as if the flag is going through the truck."

For those who are born and raised in Maryland, the flag projects an image of what manager Kevin Herbert said is the greatest state.

The gold and red logo stands out on the doors, the boom and a few other areas.

"We've kept the logo of the company the same since I bought the company 15 years ago," said Showalter. "If you look closely at it, the design is in the shape of a badge, which I call a 'Badge of Honor.' "

The unit's driver is Chip Sanner, who was named a Top 10 WreckMaster for 2018.

The company name has remained the same since the inception of the company more than 60 years ago.

"Back in the day, towing companies were often referred to as crane companies," Showalter said.

"The police still call us requesting 'a crane' to do a recovery," Herbert said.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
Tow Illustrated
Wrecks + Recovery
News
Tow Business & Operations
Product
Click here to read more
RECOVERY ROUNDUP: +100 MPH Mangled Porsche Lodged in Building in Jersey: Accurate Towing Service to the Rescue

--Charles Duke
By Don Lomax
Click to enlarge


After a long day, what’s your favorite way to wind down?
Throw back a couple of “shots”
Watch TV, music, do social media, read
I never get to “wind down”
Video games
homediv
Editor: Charles Duke
Managing Editor: Brendan Dooley
Media Director: William Burwell
ATTV Editor & Anchor: Emily Oz
Advertising Sales (800-732-3869):
Dennie Ortiz x213, Ellen Rosengart x203,
William Burwell x208, Peggy Calabrese x202
Content Management: Henri Calitri
Site Progr., Graphics & Video: Ryan Oser
ATTV Technical Production: OMG National
Wrecks + Recovery Editor: Jim "Buck" Sorrenti
Operations Editor: Randall C. Resch
Tow Business Editor: Brian J. Riker
Tow Illustrated Editor: George L. Nitti
logotype
December 11 - December 17, 2019
Family and co-workers are mourning the loss of Zach Johnson, 24, who was killed on the job early Monday. Image- nbcdfw.com.


homediv
Don't Miss It!
The American Towman Academy will feature seven conferences totaling 29 seminars during the American Towman Exposition in Atlantic City, New Jersey, at the Atlantic City Convention Center. Conferences on: Towing & Recovery; Business Operations; Building Revenue; Insurance; Repossession; Safety; and Police Towing will be featured. See the complete lineup of seminars at atexposition.com.

atexposition.com
logotype
December 11 - December 17, 2019
More than 60 Maryland tow trucks and service vehicles honor fallen towman David Alvarez in a 66-mile memorial drive on Nov. 23. Image - Jim & Vicki Beatley, Past and Present Towing, Laurel, Maryland.
homediv
homediv
American Towman Exposition Gallery
homediv
homediv
Rate how they handled this recovery
Great job on a challenging recovery.
Hit all the basics on this one. Thumbs up.
Creative approach on this recovery. Good job.
I would approach this recovery differently.
Vehicle(s) could be rigged more efficiently.
More trucks were needed.
logotype
December 11 - December 17, 2019
homediv


NORTHERN - Sturgeon Bay, WI
$85
(pop. 9,144)

SOUTHERN - Flowood, MS
$125
(pop. 7,823)

EASTERN - Burlington, NJ
$90
(pop. 9,920)

WESTERN - Orland, CA
$225
(pop. 7,291)

Light-Duty nonconsensual tow rates as provided by Police Towers of America.
logotype
December 11 - December 17, 2019
homediv
homediv
homediv
logotype
December 11 - December 17, 2019
logotype
December 11 - December 17, 2019
homediv
homediv
homediv
logotype
December 11 - December 17, 2019
Show More
homediv
logotype
December 11 - December 17, 2019
Tim Russi, former Ally Financial president of auto finance, joins repossession management firm Resolvion.
Translate Page
Contact Us
© 2019  Tow Industry Week/American Towman Media, Inc.