The Week's Features
United Coalition for Motor Club Safety changes name
Unit is dedicated to fallen police officer
Hudson Valley Federal Credit Union in violation of SCRA
New heavy-duty wrench features three fixed sockets
Carrier, light-duty clear crash and debris on Pike
Digital Edition
Click Here
Events
AT Exposition
Baltimore, MD.
Nov. 16-18, 2018
AT ShowPlace
Las Vegas, NV.
May 8-11, 2019
Tow Expo Dallas
Dallas, TX.
August 15-17, 2019
Don't Miss It!
Join Bobby Tuttle, owner of Complete Incident Response Training as he provides information on what is happening with the increase of insurance premiums in the towing industry, types of claims that the underwriters are identifying as causes and strategies that towing companies could employ to help reduce their claims and rates. His seminar, “Insurance Strategies for Today's Volatile Market,” will take place Saturday, Nov. 17 at 9 a.m. during the American Towman Exposition at the Baltimore Conventions Center in Baltimore, Maryland.

atexposition.com
logotype
Translate Language  
American Towman Magazine Presents the Week in TowingNovember 07 - November 13, 2018
hd-illus

'Everything's Gonna Be Alright'

0 c68cdBy George L. Nitti

Sometimes a good company slogan goes a long way to serve as a guiding principle for promoting shared attitudes amongst employees. Slogans are frequently found in any conspicuous place on tow trucks, be it the boom or back of the cab, where they are easy to read and remember.

At Red River Wrecker Service of Fulton, Arkansas, and Texarkana, Texas, David Akin said that his father Wayne's daily mantra to customers was to make sure to always tell them that "everything's gonna be alright."

Most of us could use the positivity.

On the boom of Red River's 2013 Kenworth/NRC 50/65 Sliding Rotator, his father's encouraging slogan resides in tribute to his memory.

"My father would always tell his customers, 'Everything's gonna be alright,' " Akin said. "He passed on in 2013 and that just stuck with us. Now we tell our customers that. We know that it's not the best situation at the time; but things will get better."

The rotator was purchased three months ago and was recently wrapped by Digital Effects of Texarkana. It was an entrant in the USA Wrecker Pageant at the AT Expo-Dallas last month.

"We didn't win anything and were disappointed, but we will try harder next time," Akin said. "A lot of the kids liked it."
The reason the kids liked it could be found on the side of the rotator. A large image of the "Incredible Hulk" looms large, depicting Hulk's gritty and fierce fighting spirit.

"It's the strongest truck in our fleet," Akin said. "That's why we went with the Hulk."

Green and purple tribal flames envelop most of the unit.

"A lot of our units have the flames," said Akin. "We have liked the way they were done on our trucks. We went with green to match the Hulk theme."

With this big rotator on the road, disabled motorists can be sure that everything will be alright.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine.
Translate Page
Contact Us

WreckMaster President Justin Cruse said that the WreckMaster Convention will bring together towers from all over North America to provide a unique and beneficial opportunity to broaden knowledge.
© 2018  Tow Industry Week/American Towman Media, Inc.