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American Towman Magazine Presents the Week in TowingSeptember 19 - September 25, 2018
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‘Our Little Tonka Truck’

0-Image-4 copy 2 62735By George L. Nitti

There are some things that remind us of our childhood, such as the toys that we grew up with.

Anyone remember pushing around a Tonka dump truck?

Recently, Pinkie Towing of Pasco, Washington, played host to a Spirit Ride event for the purpose of getting the word out about the Slow Down/Move Over Law in their state.

At the event, the company brought forth its fleet, showcasing several of their vehicles, including a bright yellow 2006 Ford F-550/Century 602 medium-duty wrecker.

What stood out was the classic typeface synonymous with Tonka Toys.

Owner Cassandra Gillum said, "We call it 'our little Tonka Truck' because when we picked it up, it was all yellow. It reminded us of a Tonka Truck."

With that as the inspiration, the newly formed company, spun off from Jaeger Towing in 2017, branded itself using Tonka's iconic lettering to give themselves greater distinction and memorability.

According to manager Dustin Jaeger, it was a challenge coming up with a name for the new company.

"We were searching for a name that would stand out," said Jaeger. "So we spent time coming up with a lot of potential names, until we finally liked 'Pinkie' because it was different. There are a lot of manly names out there.

"We wanted it to stand out for the other 60 percent of drivers," Jaeger said, "which are women and young people. We wanted it to be cute and something easy that would stick in your head."

Although there is no pink in this particular truck, their other all-white units include pink lettering.

Jaeger said, "We tried to put pink over the yellow, but the two colors don't meld, so we settled on white."

Regardless, the bright yellow truck and unique "Tonka" white lettering shadowed in black, stand out. The company phone number appears in black over a metallic background.

"We get a lot of great feedback on it," Gillum said. "Lots of kids like it and it stands out because it's a catchy color."

Both Jaeger and Gillum added their thoughts on participating in the Spirit Ride.

"The Spirit Ride was phenomenal, something bigger than us," Jaeger said. "For me, the highlight was transporting the casket and driving up the highway."

For Gillum, it was getting to know some of the other first responders.

"We bonded with some of police crew, which has gotten us closer to the local police department."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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