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Explosion of colors make rotator visually compelling
Sometimes it makes no sense to fight the obvious
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Old School Meets New School

0 e8934By George L. Nitti

Creative artist Mark Long, of Razor Wraps and Graphics of Fredericksburg, Virginia, got his start like many in the graphic design: by first learning to paint by hand.

However, time and money factored into his transition out of paint. Long since has opted to do wraps, particularly on tow trucks.

One wrap that he recently executed was for a 2017 Peterbilt 389/Century 5130, owned by A&M Truck Repair and Towing of Locust Grove.

"If I had to custom paint that heavy-duty wrecker," Long said, "the cost could run as high as $25,000-30,000 and take me a month to two months to do it. That same truck can be wrapped for six grand and take three days. Tow owners don't want their new trucks sitting that long to get custom painted."

Part of his design procedure he calls "Old School." The blue flames found on the front and side of the chassis would fall into that category, as he has been doing flames for many years.

Another striking feature of the unit is the beautiful A&M logo on the side of the unit, which also has an "old school" feel. Its distinct metallic background and creative font give it pop against the more traditional theme found often in the towing industry.

The design process takes on a more eclectic flair with swooping lines and swishes found on the back end. Long considers these creations to be more "New School."

"My designs come from my head," Long said. "I build all of my graphics from the ground up. It's just my style and being creative. I guess it's a mix of old school with new school."

One can see his unique style on display, particularly the explosive, complementary bright colors often found in his palette. The colors create a cosmically modern design through the use of dark red, silver, blue, black and white.

A&M owner Jeremy Beveridge has been thrilled with the result, saying, "People love all of our trucks."

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
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