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United Coalition for Motor Club Safety changes name
Unit is dedicated to fallen police officer
Hudson Valley Federal Credit Union in violation of SCRA
New heavy-duty wrench features three fixed sockets
Carrier, light-duty clear crash and debris on Pike
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American Towman Magazine Presents the Week in TowingNovember 07 - November 13, 2018

Superheroes Carry the Loads

0 341e0By George L. Nitti

Creating a great logo for your company begins by finding the right lettering, or font family, that will help your company stand out and define it moving forward.

Many unique designs in the towing industry promote professionalism and make a lasting impression on customers and towing professionals alike. One such case is the bold logo design of Lebleus Towing and Recovery of Kannapolis, North Carolina, where it is found on several of their newer trucks.

Three years ago, owner Jeremy Good, who took over the company from his father-in-law, turned to Omega Graphics for a new, eye-catching design.

"Whatever looks best and stands out is what we were going for," Good said.

Steve Greb of Omega chose an unusual font face styled like Old English/Gothic.

"I was going for something heavy and edgy," Greb said, "because Lebleus does a lot of heavy lifting. After all, they lift cars and trucks."

Together they agreed on the Ironwood font with its sharp edges and heavy quality.

Two of their newest trucks, a 2018 Freightliner/Century 21' rollback and a 2018 Peterbilt/Jerr-Dan 25-ton wrecker, showcase this font face. Written large on the side doors of their units in green, it pops out against a black background.

"The trick was trying to blend them with the other graphics," said Greb.

The graphics are superhero-themed. The rollback containing a large image of The Incredible Hulk on the cab. Some of the main characters from The Avengers like Thor, Captain America, Iron Man and Black Widow are found on the toolbox on the sides of the bed.

The Jerr-Dan wrecker features a Batman-themed wrap that includes the Caped Crusader along with The Joker, Batwoman, Scarecrow and Harley Quinn.

Looking at both designs, Omega blends the green logo with the images of the superheroes with tints of green, helping to blend all of the graphics evenly.

A heavy tow chain wraps around each unit, conveying the "superhero strength" that it takes to make it in the towing business.

Today it's about capturing the interest of your audience, and superheroes and action figures remain popular.

Brag @ TIW!
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