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American Towman Magazine Presents the Week in TowingMay 16 - May 22, 2018
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TNR Name Sizzles

0 f6b7bBy George L. Nitti

After more than 20 years in the towing business, Neil Womble, owner of TNR Towing of Durham, North Carolina, decided to start his own company three years ago. To begin the journey, he purchased a 2012 Dodge Ram 5500/Jerr-Dan 20' flatbed.

"I was tired of being somebody's employee," Womble said. "It took me a while, but I saved up the money to buy my first tow truck. I didn't want to have to make payments."

The time spent working for someone, though, had its blessings. Womble learned the ropes while using contacts accumulated over the years to grow his start-up company, which he says is doing very well.

Part of the journey began with wrapping his tow truck.
"I worked with a local company to collaborate on a design, going through approximately 10 drafts before I was satisfied with the result," he said.

The bold, creative, silver metallic lettering of "TNR" found on the side doors, with heavy red shadowing, clearly jumps out. It's large and contrasts against a colorful backdrop that includes a large blue star and the word "Towing in red script.

"I get a lot of compliments on the truck," Womble said. "People tell me, 'It's a really nice truck. It's professional.' I use it a lot for moving classic, foreign and high-end trucks."

Having an easy-to-remember company name was an important consideration when he named the company. He included the first initials of his two boys, both of whom he would welcome into the business.

He said, " 'T' stands for Thomas, my oldest son, 'N' for Neil, which is me and 'R' for Robbie, my youngest son. I knew I would name it after my kids. I wanted their name to be on the side of the truck. Who knows? I would like this business to be a back-up for them."

The lettering particularly pops at night because half of it is reflective while the phone number at the front end is easy to see.

As far as the blue star on each of the side doors, Womble said, "I've always had a thing for stars."

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