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American Towman Magazine Presents the Week in TowingMarch 21 - March 27, 2018

Motivating Machinery

0 68fa2By George L. Nitti

One of the challenges of any tow company is to keep employee morale high.

According to Shank's Towing manager Gerald Ferris, "Sometimes slow days bring people down."

At Shank's Towing, which has four locations in Fredericksburg, Virginia, their 2017 Hino with a 22' Century flatbed symbolizes the company's commitment to keeping their employees motivated.

The key symbol on this unit comes in the form of several graphics comprising gears, wheels and other sprockets set in motion, as if one was looking inside of a watch or time machine.

This imagery extends from the side door up through and onto the hood of the vehicle.

"The design is supposed to look like the inside of a machine," Ferris said. "My boss Chris is always telling us to keep things rolling and moving along. From the business standpoint, he is trying to keep everybody motivated. He likes to boost and build us up."

The wrap, done by Illusion Wraps of Fredericksburg, has a large purple Superman logo overlaid on the side door. It rests upon some of the graphics, which protrude out through the design as the purple contrasts against the silver mechanical components.

The Superman graphic depicts a company image that is not only moving, but is capable of doing great feats like towmen who are often doing heroic acts. The company name is written in a strong metallic font.

Ferris said, "The design of our trucks are all different. Once we use a design, we don't use it again."

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