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American Towman Magazine Presents the Week in TowingSeptember 19 - September 25, 2018

Pink Is for Girl Power

0   3e5a2By George L. Nitti

Every pink breast cancer awareness truck that circulates throughout the industry has a story.

At Squirrel's Towing of Fairmont, West Virginia, owner Tricia Oliveto's story begins with female empowerment.

"I wanted to represent girls in the towing world," she said. "Pink is mainly because I'm a girl; I wanted to bring awareness to our power. I incorporated breast cancer later. It was something I wanted to help out with, although I have never suffered from it."

Over the seven years that she has been towing, she has discovered how surprised people are to see a female tower in a pink truck, like her 2012 Dodge 3500/Dynamic unit with dual 8,000-lbs. winches, extendable boom and independent "quick-pick" auto recovery system.

"This truck is a life-saver in tight spots and cold weather," Oliveto said. "It allows you to work levers for wheel lifts from inside the truck. You only have to get out to strap down wheels."

Tying in Oliveto's mission to empower women, the words on the side of the wrecker "Fight Like a Girl" resonate.

"Those words are meant for girls to fight breast cancer and to fight like a girl for towing," she said.

Graphics on this wrap done by Original Stick include the checkered flag on the hood, the logo of a squirrel on the side door, the large breast cancer ribbon running down the quarter panel and the intricate circular designs all over the truck.

"It looks like I ran through paint," she joked. "Having a design in your wrap helps the truck always look clean."

Oliveto credits her father, Samuel Oliveto, who owns Mark's Towing in Fairmont, for giving her the "tough girl" attitude.

"He is my biggest supporter and never let me use the excuse 'I'm just a girl,' " Oliveto said. "My dad taught me everything I know and how to never give up and 'fight like a girl.' I guess that's why I take on so much.

"I didn't dream of becoming a tow truck driver. I was real proud of my father and wanted to help him continue it. This is not an easy business for a female, but I don't let that stop me from proving every day I can do it and do it right!"

Brag @ TIW! Should your truck be featured here? Send a few pics and your contact information to the editor at You might even be selected to go in print, too, in American Towman magazine!
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