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American Towman Magazine Presents the Week in TowingAugust 08 - August 14, 2018
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Camouflaged Wrecker Can’t Hide on the Road

0-11013395 959541340736492 964313306884983529 n e5e62By George Nitti

It's a paradox that some objects become more visible when they attempt to conceal themselves. Although that may not be the case with soldiers wearing camouflaged battledress or animals that blend in with their natural environment, when you dress up a 1996 Kenworth with a Vulcan 25-ton wrecker in brown-spotted colors, what you get is a highly visible tow truck.

Which is a good thing; enhancing one's marketing objectives by being remembered in the mind of a customer or helping to protect towers from the many hazards of the road.

"The idea came from my father-in-law," said Louie Salinas, the husband of AT Wrecker owner Noelia Lean. "We kind of went crazy on it."

The camouflaged wrap was done by a graphic company in Fort Texas shortly after its purchase from Rocky Mountain Wrecker Sales in Salt Lake City, Utah.

AT Wrecker, located in Alamo, Texas, is the sister company of Corpus Christie-based Apollo Towing and has three trucks that cover light- to heavy-duty towing.

"I work Interstate 281 and Highway 77 and also do a lot of towing in five outlying cities, where we are part of a police rotation," said Salinas. "In 104- to 105-degree temperatures, you've got to love the air conditioning."

Outside of a unique camouflaged wrap that grabs your attention, what else gives visibility is the LCD lighting around the wrecker.

"It has two energy lightbars on the bottom and 16 lights on the side," said Salinas. "They do magic at night; it's like you're working in the daylight. They light up the entire area that I'm working."

(This article originally appeared in the April 22, 2015 edition of Tow Industry Week)

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Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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