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Following leading brands can positively impact bottom line
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More than 60 tow trucks take part in 66-mile memorial
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Sliding rotator and a 35-ton wrecker will be in Expo booth
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American Towman Magazine Presents the Week in Towing December 04 - December 10, 2019

The Eagle Has Landed ... Another One

0 b171aby Jim "Buck" Sorrenti

Brothers Dale Sheridan Norberg Jr. and Shawn Michael Norberg manage and operate Norberg's Towing Service in Green River, Wyoming, the family business their parents established in 1967.

Shawn's little daughter Billie is his constant companion and even has her own Tonka three-wheeled wrecker. She loves being around the trucks and riding with her dad in the trucks around Norberg's yard. "Little Billie is the future," Shawn said proudly. "She will be the best tow truck driver out there!"

On Feb. 19, 2019, Norberg's received a call from a semi's driver who had gone off the road and was looking for help.

"This happened because the driver was following his GPS," Sheridan said. "He was heading to a mine 20 miles west of Green River and it sent him onto White Mountain Road north of Green River, which is a dirt road and impassable this time of year."

"The Eagle was flying" for this job, Shawn said.

The Eagle is a 1998 Freightliner FL112 with a Don Hines bed and a Zacklift. It has a factory double frame and is powered by a Caterpillar C12 engine mated to an 8LL transmission and has 46,000-lbs. rear ends with full lockers on walking beam suspension and an 18,000-lbs. steer axle.

"This truck was stuck in exactly the same spot we had been pulling vehicles out of for the past few weeks," Shawn said. "It's a rough road, covered with snow and has a sign that reads 'Road Closed, NOT Maintained,' but that hasn't kept folks from driving in anyway. I had to back in about 1.5 miles to get to him. Thankfully, the trailer was empty."

Shawn positioned Eagle and let out some line. He attached a chain to the line and rigged his attachment to the lift axle being that the rest of the back was aluminum.

"Normally we hook to the rear of the trailer and pull them backways to a turn around point," Sheridan said, "but not on an aluminum trailer."

Shawn was at the controls of Eagle and winched the tractor-trailer combo backwards out of the ditch and back onto the roadway.

"Once I had the truck back on the road, the driver had to back out all that distance and the road was not straight," he said. "As long as these folks keep following their GPS instead of paying attention to road conditions and signs, we will keep busy!"

Show Yours @ TIW
Do you have a recovery to share with TIW readers? Send some pics and info to our Field Editor Jim "Buck" Sorrenti at ; your story may even be selected for print in American Towman magazine!
Tow Illustrated
Wrecks + Recovery
Tow Business & Operations
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--Charles Duke
By Don Lomax
Click to enlarge

After a long day, what’s your favorite way to wind down?
Throw back a couple of “shots”
Watch TV, music, do social media, read
I never get to “wind down”
Video games
Editor: Charles Duke
Managing Editor: Brendan Dooley
Media Director: William Burwell
ATTV Editor & Anchor: Emily Oz
Advertising Sales (800-732-3869):
Dennie Ortiz x213, Ellen Rosengart x203,
William Burwell x208, Peggy Calabrese x202
Content Management: Henri Calitri
Site Progr., Graphics & Video: Ryan Oser
ATTV Technical Production: OMG National
Wrecks + Recovery Editor: Jim "Buck" Sorrenti
Operations Editor: Randall C. Resch
Tow Business Editor: Brian J. Riker
Tow Illustrated Editor: George L. Nitti
December 04 - December 10, 2019
Family and co-workers are mourning the loss of Zach Johnson, 24, who was killed on the job early Monday. Image-

Don't Miss It!
The American Towman Academy will feature seven conferences totaling 29 seminars during the American Towman Exposition in Atlantic City, New Jersey, at the Atlantic City Convention Center. Conferences on: Towing & Recovery; Business Operations; Building Revenue; Insurance; Repossession; Safety; and Police Towing will be featured. See the complete lineup of seminars at
December 04 - December 10, 2019
More than 60 Maryland tow trucks and service vehicles honor fallen towman David Alvarez in a 66-mile memorial drive on Nov. 23. Image - Jim & Vicki Beatley, Past and Present Towing, Laurel, Maryland.
American Towman Exposition Gallery
Rate how they handled this recovery
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Hit all the basics on this one. Thumbs up.
Creative approach on this recovery. Good job.
I would approach this recovery differently.
Vehicle(s) could be rigged more efficiently.
More trucks were needed.
December 04 - December 10, 2019

NORTHERN - Sturgeon Bay, WI
(pop. 9,144)

SOUTHERN - Flowood, MS
(pop. 7,823)

EASTERN - Burlington, NJ
(pop. 9,920)

WESTERN - Orland, CA
(pop. 7,291)

Light-Duty nonconsensual tow rates as provided by Police Towers of America.
December 04 - December 10, 2019
December 04 - December 10, 2019
December 04 - December 10, 2019
December 04 - December 10, 2019
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December 04 - December 10, 2019
Tim Russi, former Ally Financial president of auto finance, joins repossession management firm Resolvion.
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