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The Week's Features
Florida’s American Towing Service gets into murky waters
Speed’s Towing makes suggestion to Waze and Google Maps
Blue-to-red gradient effect is background for company’s name
New fuel additive increases lubricity up to 56 percent
Seeks to create "emergency response areas" for first responders
Las Vegas, NV.
May 14-15, 2020
Cleveland, OH.
June 17-20, 2020
San Antonio, TX.
August 14-15, 2020
Baltimore, MD.
Nov. 19-22, 2020

The Eagle Has Landed ... Another One

0 b171aby Jim "Buck" Sorrenti

Brothers Dale Sheridan Norberg Jr. and Shawn Michael Norberg manage and operate Norberg's Towing Service in Green River, Wyoming, the family business their parents established in 1967.

Shawn's little daughter Billie is his constant companion and even has her own Tonka three-wheeled wrecker. She loves being around the trucks and riding with her dad in the trucks around Norberg's yard. "Little Billie is the future," Shawn said proudly. "She will be the best tow truck driver out there!"

On Feb. 19, 2019, Norberg's received a call from a semi's driver who had gone off the road and was looking for help.

"This happened because the driver was following his GPS," Sheridan said. "He was heading to a mine 20 miles west of Green River and it sent him onto White Mountain Road north of Green River, which is a dirt road and impassable this time of year."

"The Eagle was flying" for this job, Shawn said.

The Eagle is a 1998 Freightliner FL112 with a Don Hines bed and a Zacklift. It has a factory double frame and is powered by a Caterpillar C12 engine mated to an 8LL transmission and has 46,000-lbs. rear ends with full lockers on walking beam suspension and an 18,000-lbs. steer axle.

"This truck was stuck in exactly the same spot we had been pulling vehicles out of for the past few weeks," Shawn said. "It's a rough road, covered with snow and has a sign that reads 'Road Closed, NOT Maintained,' but that hasn't kept folks from driving in anyway. I had to back in about 1.5 miles to get to him. Thankfully, the trailer was empty."

Shawn positioned Eagle and let out some line. He attached a chain to the line and rigged his attachment to the lift axle being that the rest of the back was aluminum.

"Normally we hook to the rear of the trailer and pull them backways to a turn around point," Sheridan said, "but not on an aluminum trailer."

Shawn was at the controls of Eagle and winched the tractor-trailer combo backwards out of the ditch and back onto the roadway.

"Once I had the truck back on the road, the driver had to back out all that distance and the road was not straight," he said. "As long as these folks keep following their GPS instead of paying attention to road conditions and signs, we will keep busy!"

Show Yours @ TIW
Do you have a recovery to share with TIW readers? Send some pics and info to our Field Editor Jim "Buck" Sorrenti at ; your story may even be selected for print in American Towman magazine!

Tow Illustrated
Wrecks + Recovery
Tow Business & Operations
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2020 Towman of the Year: Justin Cruse of WRECKMASTER Fame!

--Charles Duke
By Don Lomax
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What would be the most effective way to mitigate towman roadside deaths?
Allow for blocking vehicles
Allow police vehicle lighting for tow trucks
Education/TIM training
Steeper fines for Move Over violations
Editor: Charles Duke
Managing Editor: Brendan Dooley
Media Director: William Burwell
ATTV Editor & Anchor: Emily Oz
Advertising Sales (800-732-3869):
Dennie Ortiz x213, Ellen Rosengart x203,
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Content Management: Henri Calitri
Site Progr., Graphics & Video: Ryan Oser
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Wrecks + Recovery Editor: Jim "Buck" Sorrenti
Operations Editor: Randall C. Resch
Tow Business Editor: Brian J. Riker
Tow Illustrated Editor: George L. Nitti
January 22 - January 28, 2020
AAA launched a new ‘Move Over’ awareness campaign in Florida, which includes a video showing the names of towmen killed in the line of duty.

Don't Miss It!
Are your business’s day-to-day actions are best guided by an Employee Handbook? Without a solid set of written guidelines, activity is nothing more than orchestrated chaos. American Towman Operations Editor Randall C. Resch’s seminar, “The Value of a Solid PPM Manual,” will give emphasis to nonspecific and uncommon employee situations not typically covered in HR manuals for towing and recovery. This seminar will take place during Tow Industry Week at its new location, the Westgate Paradise & Pavilion in Las Vegas, Nevada, May 14-15, 2020.
January 22 - January 28, 2020
Carrie Ransome of Speed’s Towing submitted a suggestion to Waze and Google Maps, asking for “Slow Down Move Over” warnings. Image -
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