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Following leading brands can positively impact bottom line
The industry lacks written laws that say so
More than 60 tow trucks take part in 66-mile memorial
Company will have three units on display at Expo
Sliding rotator and a 35-ton wrecker will be in Expo booth
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American Towman Magazine Presents the Week in Towing December 11 - December 17, 2019

Uniforms, Professionalism and Appearance

NC 07f81(Image – Tom Toby, Thomas Towing & Transport; Wilmington, NC)

By Randall C. Resch

Picture this: a middle-aged tow operator arrives to tow your car. His jeans are faded, torn and filthy. His body odor is so foul it's melted the tint on the tow truck's windows. He's wearing a greasy, untucked and stained T-shirt that says, "Go Ask Rocky." He's unshaven and wearing his hat backwards. His T-shirt's neck area bears a yellow, crud-crusted stain, and, as he reaches into your car to shift the car's tranny to neutral, his butt crack smiles back at you.

Can ya picture it?

If you think back to some of the past media blitzes characterizing tow truck drivers as greasy, stinky, unshaven, junkyard performers ... that's probably a descriptive stereotype of what the motoring public thinks about the towing and recovery industry.

To me, there's something very business-like and calming that comes with uniformed drivers wearing a clean, crisp, company uniform. When that first impression is a direct reflection of company management, I believe that looking professional tends to invite the motoring public to think their vehicle and service needs are going to be well cared for. Call it, "Psychological Profiling."

For the towing and recovery industry there are many different styles of uniforms that run the gamut from jeans and T-shirts, shorts, polo shirts with tennis shoes, to long sleeves and matching pants. No matter what style uniform your company selects for day-to-day wear, cleanliness is the key to lasting appeal.

Keeping it Clean

Our industry attracts dirt, grease and grime. Because even the simplest tasks have potential of turning a clean towman into a proverbial grease-ball, trying to stay out of dirt and grease by itself is a full-time job. Having been in and around this industry all my life, I fully understand that it's a dirty environment and towers get grimy.

However, I believe it's just as easy to stay clean as it is to get dirty. Personally, I won't drop to the pavement and crawl under a vehicle to hook it up without first dropping an old blanket, drop cloth or square chunk of old carpet as a surface protector. If I'm working a recovery, driveshaft removal, or doing something that's really greasy, I'll put on a pair of long-sleeved coveralls as my outermost garment.

Doing so helps to keep my uniform as clean as possible. More importantly, keeping one's uniform clean also helps prevent from bringing unnecessary oil, grease and dirt into the tow truck's interior or the customer's car.

The Contract

For tow companies serving law enforcement as rotation towers, most formal contracts stipulate that responding tow operators wear a uniform bearing the company's and driver's names. For example, uniform requirements stipulated by the California Highway Patrol calls for tow truck drivers to wear an identifiable uniform displaying the company and the driver's name while engaged in CHP rotation tow operations.

It also states that CHP towers shall present a professional image. An unacceptable representation would include unbathed, excessively dirty/torn uniform, inappropriate visible body art, visible body piercings, etc.

Because we towmen respond to service, accident and impound requests for law enforcement, our companies arrive as a representative for their agencies. You won't see the police running around in dirty, unkempt uniforms; so, our appearances should be in line with theirs: clean, neat and professional.

Cleanliness is a daily, ongoing personal obligation that goes beyond wearing the same uniform or clothes for days. While management shouldn't have to remind employees to look sharp and presentable, a little self-awareness (and, phew, some deodorant!) might be in order.

Randall Resch is American Towman's and Tow Industry Week's Operations Editor, a former California police officer, tow business owner and retired civilian off-road instructor for Navy Special Warfare. Randall is an approved instructor for towers serving the California Highway Patrol's rotation contract. His course is approved by the California law enforcement community. He has written over 500 industry-related articles for print and on-line, is a member of the International Towing & Recovery Hall of Fame, and, a recipient of the 2017 Dave Jones Leadership Award.
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RECOVERY ROUNDUP: +100 MPH Mangled Porsche Lodged in Building in Jersey: Accurate Towing Service to the Rescue

--Charles Duke
By Don Lomax
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After a long day, what’s your favorite way to wind down?
Throw back a couple of “shots”
Watch TV, music, do social media, read
I never get to “wind down”
Video games
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Editor: Charles Duke
Managing Editor: Brendan Dooley
Media Director: William Burwell
ATTV Editor & Anchor: Emily Oz
Advertising Sales (800-732-3869):
Dennie Ortiz x213, Ellen Rosengart x203,
William Burwell x208, Peggy Calabrese x202
Content Management: Henri Calitri
Site Progr., Graphics & Video: Ryan Oser
ATTV Technical Production: OMG National
Wrecks + Recovery Editor: Jim "Buck" Sorrenti
Operations Editor: Randall C. Resch
Tow Business Editor: Brian J. Riker
Tow Illustrated Editor: George L. Nitti
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December 11 - December 17, 2019
Family and co-workers are mourning the loss of Zach Johnson, 24, who was killed on the job early Monday. Image- nbcdfw.com.


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Don't Miss It!
The American Towman Academy will feature seven conferences totaling 29 seminars during the American Towman Exposition in Atlantic City, New Jersey, at the Atlantic City Convention Center. Conferences on: Towing & Recovery; Business Operations; Building Revenue; Insurance; Repossession; Safety; and Police Towing will be featured. See the complete lineup of seminars at atexposition.com.

atexposition.com
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December 11 - December 17, 2019
More than 60 Maryland tow trucks and service vehicles honor fallen towman David Alvarez in a 66-mile memorial drive on Nov. 23. Image - Jim & Vicki Beatley, Past and Present Towing, Laurel, Maryland.
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American Towman Exposition Gallery
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Rate how they handled this recovery
Great job on a challenging recovery.
Hit all the basics on this one. Thumbs up.
Creative approach on this recovery. Good job.
I would approach this recovery differently.
Vehicle(s) could be rigged more efficiently.
More trucks were needed.
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December 11 - December 17, 2019
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NORTHERN - Sturgeon Bay, WI
$85
(pop. 9,144)

SOUTHERN - Flowood, MS
$125
(pop. 7,823)

EASTERN - Burlington, NJ
$90
(pop. 9,920)

WESTERN - Orland, CA
$225
(pop. 7,291)

Light-Duty nonconsensual tow rates as provided by Police Towers of America.
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December 11 - December 17, 2019
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December 11 - December 17, 2019
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December 11 - December 17, 2019
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December 11 - December 17, 2019
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December 11 - December 17, 2019
Tim Russi, former Ally Financial president of auto finance, joins repossession management firm Resolvion.
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